Lead Generation / Nurturing
· Customer Relationship Management - To take advantage of your customers and potential prospects you need a customer relationship management (CRM) system. You need to get all of your contacts out of spreadsheets, where they grow dust and aren’t visible to other key members of your sales force. Each contact needs to be segmented by their interests and niches. Then the marketing automation workflows and triggers set up for you in your email marketing will sift through your contacts to find which of them are truly interested in your products and services.
· Lead Bait - Offering premium content like whitepapers, ebooks, guides, or webinars in exchange for a website visitor’s name and email address is a great way to qualify who is a true lead and who is not. The premium content is created to solve problems for potential customers. You will need to know the different types of customer personas that buy your products or services and create premium content for each one. Call to actions buttons placed in the right spots on posts and pages of your website will be key to separating those who are really interested in your products and services from the “tire kickers.” The type of premium content selected will decide if the follow-up will be via email, text, or phone call. Different types of niche content will require different type of niche responses.
· Lead Generation / Lead Nurturing Campaigns - Lead Generation email campaigns are the most important part of online lead generation. Over time we create an email campaign for almost every target market and niche to be able to move potential prospects through your sales funnel more quickly. If you meet a potential prospect from a particular niche, wouldn’t you like to be able to send them an email campaign explaining your company, the specific products or services that interest them, and specific case studies that show them where you have helped other people just like them? Your customer relationship management system combined with our marketing automation system will establish drip campaigns that are automatically sent to your leads based on their interests.