Lately there has a lot of people hating cold calls going around, which is followed by why can't we get more leads? Well, there is a very easy answer to this, pick up the phone and start calling! Phone won't ring on it's on, if you make calls you are more likely to get more leads then by just sitting around and waiting.
Leads rarely will just come to you unless you are a very established product/service company that has a giant following (in the millions). Most small businesses which make up our world, are the ones who are in need of continue to build their pipelines. If you don't have a strong pipeline chances are you won't grow. Yes you can do social media, networking, mailers, etc. but ignoring the calls is going to hurt you in the short and long run.
Did you know if you make just ten calls a day, you are going to get at least three type of responses out of prospects. First being they aren't interest and here is why (if you ask why). Second is they are interest but not at the time, try back in X amount of weeks or month. Finally, they are interested in learning more about your company and either want to see some information or meet face to face or both. That should be the goal every day.
Doesn't sound that hard right? Just ten calls a day, get some calls out and start building those relationships. People are more likely to pick up the phone then find you on social media or open your e-mail. Why you ask? Easy, because there are less calls going out right now and more e-mails and online marketing then ever before. If you want to get your competitors prospects, then you better start calling.
More calls you make the more conversation you have, the more conversations you have the more proposals you have. More proposals equals a bigger pipeline, with a bigger pipeline comes more deals. Keep feeding that pipeline so you can continue to feed your company and yourself. Just remember 10 calls at the least a day!