Breaking the Cold Call Fear
Does the term cold calling scare you? Does it make you cringe every time you are about to make a new call? If so then this article is for you! Just some small tips and thoughts about cold calling to help break through the fear.
First thing to know is the prospect you are calling is just like you, no matter if they are the CEO of Best Buy or the owner of Pop's Resale, they are human. Truth is they most likely won't yell at you, scream at you, or tell you no, in fact 95% of the time when you call you are going to their voice mail. This is when you get to leave a voice mail, not worry about the conversation, and inform them about what you have to offer.
Next is remember that you do cold interactions almost everyday. When you got the store, a networking event, job interview, etc. you are out there meeting people cold. Why is a phone different because you can't see their face? Lets change that! With the power of the internet and Linkedin. Look for the prospect on Linkedin, research them before you call, and look at their face when you are calling. This will give a sense of what they look like, who they are, and what they do. Also its a great ice breaker to build off common interest.
Finally the last tip of the day is that people want to know you, they just don't know it. Believe that and the calls become easier. Your thoughts go along way, if you believe in your product and service, then why not scream it from the roof tops. If you have the best thing since slice bread, then it should help push you to the tell the world.
Fear in cold calling is real, but remember its just a barrier for you to break through. It's all mental. You have something that no one else has and you can break through the walls, one call at a time. The more calls you make the easier it becomes. Smile, breath, and remember they are just like you!